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Friday, July 28, 2017

Lonely Planet Japan Launch Party

ローンリー・プレネット・ジャパン

Lonely Planet Tokyo update launch in Yurakucho, Tokyo.
New Lonely Planet Tokyo launch at 300 Bar Next, Yurakucho, Tokyo
Lonely Planet, the legendary guide book publisher, launched a new edition of Lonely Planet Japan last night, at a lively launch party in Tokyo's Yurakucho district.

After an hour's warm up at the basement 300 Bar Next, Lonely Planet's North Asia Territory Manager, Tim Burland, took the mike, and introduced us all to the hefty blue, hot-off-the-press version of Lonely Planet Tokyo.


Tim Burland and Rebecca Milner at Lonely Planet Tokyo launch at Yurakucho.
Tim Burland and Rebecca Milner at Lonely Planet Tokyo launch.
Following him, author of Lonely Planet Pocket TokyoRebecca Milner, also addressed the crowd, with Burland resuming a little later with a commentated slide show to provide few more details about the books being launched. Among them, too, is the Lonely Planet Pocket Kyoto & Osaka.

300 Bar Next also calls itself "Ginza 300 Bar Next" - but is a million miles from the slick glass-fronted feel of Ginza, partaking more of the rough-and-ready, even grungy, atmosphere of Yurakucho and evoking, maybe, something of Lonely Planet's original alternative vibe.
Slideshow at 300 Bar Next for Lonely Planet Tokyo new edition launch party.
Slideshow at 300 Bar Next for Lonely Planet Tokyo

I made a new acquaintance or two, and caught up with a couple more. I managed to exchange a word or two with Tim Burland, and briefly acquaint him with JapanVisitor.com.

Tokyo Lonely Planet launch party posters, at Ginza Bar Next 300, Yurakucho
Lonely Planet Tokyo new edition launch party posters
A chasm seems to remain between the online and offline worlds of publishing. Tim Burland hadn't heard of JapanVisitor.com, and, to my surprise, hadn't even heard of JapanGuide, which dominates the search engines for queries about Japan.

David @ JapanVisitor - my name tag at Lonely Planet launch party. Yurakucho, Tokyo on July 27, 2017
My name tag at the Lonely Planet Tokyo 2017 edition launch party
Lonely Planet will remain the leading guide book for its thoroughness, candidness, its sense of being completely on the traveler's side, and the natural, familiar tone of its writing. It is a publication that aims to being the world together by facilitating travel: informing, sometimes teaching, warning where necessary, preparing us for the other, and ensuring that we at least survive comfortably enough - at best, edified, excited and energized enough - to want to do it over again.

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1 comment:

  1. Interesting what you say about the disconnect between online and offline world of publishing. Also, it seems so improbable to have never seen Japanese Visitor in a Google search for Japan Travel. You said some very kind things about Lonely Planet. In my estimation, I would choose Japan Visitor - I find the site hugely comprehensive regarding all aspects of Japan exploration. Sometimes you are the only source in English to provide information, especially when the destination is not a major city but the road less traveled. You are much appreciated!

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